I write\u00a0a lot about the similarities between book readers and audiobook listeners, but the differences between the two groups are most evident when selecting a story to consume.<\/p>\n

Readers and listeners have to consider different things when deciding on a purchase, so it makes sense that books and audiobooks should be promoted differently.<\/p>\n

Audiobook listeners tend to demand very different things than book readers do. Although there is some overlap, I\u2019ve found that avid audiobook listeners are generally much more particular about their selections, possibly because there are more factors involved.<\/p>\n

With Audiobookworm Promotions, all aspects of an audiobook are reviewed, including production, sound quality, and narration. Narration is frequently a key deciding factor for potential listeners. It is often said that a\u00a0narrator can make or break an audiobook experience. As a listener, I can attest to the truth of this statement. A narrator that has been highly touted online can greatly improve the sales performance of an audiobook. Audiobookworm Promotions makes a concerted effort to give audiobook narrators the attention they deserve.<\/p>\n

Working with Audiobookworm Promotions to promote your audiobook is a great way to ensure that your audiobook promotion targets the right audience. Audiobookworm Promotions is a site about audiobooks, for audiobook enthusiasts, and\u00a0by<\/em> an audiobook enthusiast.<\/p>\n

Since I am fond of food analogies, and indulge me for a minute: You don\u2019t generally go to a steakhouse when you want seafood and you don\u2019t go to a seafood shack when you want a good steak. Although, a\u00a0seafood option may be on the menu of a steakhouse, you wouldn\u2019t expect it to be that great because it\u2019s not that restaurant\u2019s specialty.<\/p>\n

Audiobooks are my specialty.<\/em> I know how to promote them and to\u00a0whom. I understand the audiobook community because I am active\u00a0in<\/em> the audiobook community.<\/p>\n